Latin America EV Sales Report: 10% EV Market Share Surpassed in Q2!

Electric vehicles passed 10 percent of new car sales across Latin America in the second quarter of this year, hitting 10.7 percent, up from 7.7 percent the prior quarter and 4.6 percent a year earlier. Sales grew 137 percent year over year, with fully electric cars (no gas engine) growing faster than plug-in hybrids, which still run on gas some of the time. Fully electric models now make up 58 percent of the region's EV sales.

Brazil drove most of this growth, thanks to a domestic push to build EVs locally that has ramped up production and even started supplying neighboring countries. Brazil alone accounted for about two-thirds of the region's added EV sales and now sits at 13.5 percent EV market share. Colombia moved into second place for electric-only sales, ahead of Mexico. Uruguay leads the region in market share at over 40 percent, followed by Costa Rica near 22 percent and Colombia above 20 percent. Argentina and Paraguay lean heavily on plug-in hybrids rather than fully electric cars, while Mexico, Peru, Panama, Guatemala, and El Salvador lag behind on both sales and growth.

None of this points to a specific US rebate or program, but it reflects a broader trend: electric vehicles are getting cheaper, charging networks are expanding, and more model choices are reaching buyers worldwide. For a homeowner already weighing an EV purchase alongside a home charger or solar setup, it's a sign that automakers are increasingly betting on electrification even in markets without heavy government incentives.