Get Your Hands On The New Ford Fathom Electric Pickup Truck For Just (Checks Notes) $28,350 MSRP

Ford has named its long-awaited affordable electric pickup truck: the Fathom. Starting price is $28,350 for the standard-range battery version. Ford isn't taking pre-orders until early next year, but homeowners can sign up now on Ford's site for a pre-order invitation.

Beyond the price, a few features stand out for homeowners. The Fathom comes with bidirectional charging, which means the truck's battery can power home appliances or other equipment, and it may let you take part in your local utility's demand-response programs (arrangements where you get paid or credited for using less power, or shifting your power use, at times when the grid is stressed). Every Fathom also comes with driver-assist tech (BlueCruise), Apple CarPlay and Android Auto, and a digital key instead of a traditional one.

The timing matters for anyone weighing gas versus electric. Gas prices have risen sharply since a disruption to a key Middle East shipping route earlier this year, while electricity costs remain comparatively low. That combination already made owning an EV cheaper over its lifetime than a gas vehicle, and the gap has widened further. If you're curious how the math works out for your own situation, cost calculators exist that compare total ownership costs between electric and gas vehicles. The Fathom joins a small but growing field of lower-priced electric trucks reaching the market from several manufacturers, giving budget-focused buyers more options than before.