Aurora launches online marketplace for homeowners exploring solar

A new online tool called the Aurora Solar Marketplace lets homeowners get a personalized solar and battery storage estimate without handing over a phone number or email first. You enter your address, and the estimate is built from your actual roof and electricity use rather than a rough regional average. You can adjust the system size, add battery storage, and see how the estimated savings change as you do.

The tool also shows local installers side by side, with details like long-term savings, system size, equipment, financing options, and independent ratings. Aurora Solar, the company behind the marketplace, says it doesn't rank or endorse any installer, and it doesn't sell or install solar itself. You only reach out to an installer when you're ready, and you choose which one to contact.

The idea behind the launch is that cost and trust are the two biggest reasons homeowners hesitate on solar, with trust ranking second. Normally, getting a quote means giving up your contact information first and then trying to compare offers without much sense of whether they're fair. This marketplace is meant to let you research and compare on your own timeline before any sales contact happens. It runs on the same software platform installers already use to design real systems, so the estimate you see is meant to reflect how a system would actually be built at your home.