After canceling EVs, Honda laughably tells EV owners to buy a gas guzzler instead

Honda has discontinued the Prologue, the only electric vehicle it sold in the US, after also canceling three other planned EVs and a joint EV project with Sony. The move follows a projected loss of up to $15.7 billion tied largely to tariffs and rising competition from Chinese automakers, which Honda expects will lead to its first annual loss ever. The company is now shifting its focus to hybrids, which run partly or fully on gasoline.

For current Prologue owners, Honda has started adding a note to monthly auto-finance statements suggesting they "consider a hybrid" when their lease or loan is up. Owners quoted in reporting called the suggestion unrealistic, and surveys have found that around 96% of EV owners don't want to switch back to gas once they've made the change. That pattern shows up across many similar studies over the years, suggesting satisfaction with electric driving tends to be high and durable.

For a homeowner thinking about this news, the takeaway is less about Honda specifically and more about the broader market: EV owners generally report they don't want to go back to gasoline vehicles, even as some automakers pull back on EV lineups. If you're weighing a future EV purchase, charging one at home typically pairs with rooftop solar and other home energy upgrades, and it's worth checking what incentives or rebates your state currently offers for both vehicles and home charging equipment, since these programs and automaker lineups are both changing quickly.