What’s next for the 100% renewable energy movement

Big companies are still working toward 100 percent renewable electricity, but the timeline for many has stretched out. HP, which first pledged to hit that goal by 2025, pushed its deadline to 2040, pointing to limited supply of qualifying renewable power and tough market conditions in some regions. HP currently covers 66 percent of its electricity with renewables, up from 62 percent the year before.

HP isn't alone. A report from the corporate renewable energy group RE100, covering more than 400 member companies, found many are running into higher costs, limited power supply, and policy obstacles, especially in South Korea. Across all RE100 members, average renewable coverage rose to 59 percent this year, up from 53 percent, and about 70 companies now cover at least 90 percent of their electricity with renewables. Nike recently announced it reached 100 percent. Meta is the only company to have left the RE100 initiative so far.

None of this changes what's available to homeowners directly, but it reflects a broader trend: demand for renewable power, and the grid upgrades and clean energy projects that come with it, is still growing, driven partly by corporate energy security goals. A newer, stricter effort called the 24/7 Carbon-Free Coalition, launched by companies including Google and Unilever, is testing whether businesses can match their electricity use with carbon-free power hour by hour, rather than just over a full year. That's a more technical, forward-looking goal that could eventually shape how utilities plan power supply, but it remains a small pilot effort for now.