Polestar confirms Formula 2030 concept previewing next Polestar 2 and 7

This is car news, not a home energy story, but here's the gist: Polestar, the Swedish EV maker, showed off a concept car called the Formula 2030 that previews the look of its next Polestar 2 (due 2027) and the new Polestar 7 SUV (due 2028). The design keeps the brand's signature split "Dual Blade" headlights and low, long-roof shape rather than starting from scratch.

The bigger story behind the concept is Polestar's финансовое health. The company delivered a record number of vehicles in the first half of 2026, but still lost $842 million on $1.36 billion in revenue, with sales down 4% from the year before. It's losing money on every car it builds, though the losses are shrinking compared to prior quarters. Polestar also lost access to the US market after being barred from selling here under a federal rule targeting vehicles with Chinese software and manufacturing ties, which pushes the company to focus mainly on Europe.

For homeowners simply curious about EVs, the takeaway is that Polestar won't be a US buying option for the foreseeable future, and its next-generation models aimed at fixing its finances are still a year or two away. Nothing here changes home charging, rebates, or electricity costs — it's purely an automaker business and design update.